Is your brand identity working as hard as you are?
Local businesses, entrepreneurs and community organisations are invited to a free business breakfast at St Mark’s School on Friday 24th April from 8-9.30am.
Guest speaker at the event will be Andy Fuller of DesignBull, graphic designer and marketing specialist. DesignBull primarily specialise in creating brand logo identities, websites and advertising, helping businesses with their design and marketing needs and are constantly looking to suggest new routes to help build brands – online and offline.
The event is open to anyone in the local community, from charitable organisations to entrepreneurs, or those just thinking of starting out on their own.
“To build a business or organisation in today’s world you have to work hard and project an image that creates interest to potential clients and customers,” said Andy.
“Unless you have created that first positive impression, you stand nowhere in your business market.”
“Your brand should answer a few simple questions:
Why should people do business with you?
Where is your brand positioned in the competitive landscape?
What message differentiates you?
Is what you do clear to your target market?”
“In other words, building a successful brand begins with a clear message. The concept must be quick to grasp and easy to understand.”
“Whatever your product or service is, it has to convey a point-of-difference that’s clearly explained and easily grasped. People need to understand the benefits of choosing your brand over the competitions’.”
“I will talk about what makes a great brand – triumphs and disasters – branding do’s and don’ts and show some examples of a logo identity and brand guidelines.”
If you would like to book a place, please contact Paula Hawkins on 01225 312661 or email firstname.lastname@example.org. Places are free, but limited so early booking is advised.